What's our why?

Hold the problem you’re solving tightly, hold the user tightly, hold the solution you’re building loosely” – Michael Seibel

Building for a fleeting 'why' is like aiming at a moving target.

What [we’re building] and how [we build it] is subject to change, it’s inevitable.

But why we’re doing it shouldn’t.

That’s what we’re solving.

That’s our North Star.

If we agree that the why should remain consistent, ensuring that it feels right to start with becomes all the more important.

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