The simple songs are recalled the most.
The simple ads connect with the most people.
The simple products have the most users.
Simple is not boring.
Simple is considered.
Simple is timeless.
Simple is universal.
Simple is accessible.
Simple is void of clutter.
Simple speaks for itself.
Some people think simple is less, but it’s actually more:
More thought.
More hours.
More care.
More revisions.
An experience void of simplicity is noise.
Noise is easy to make; whereas simplicity is more challenging to maintain.
But those that maintain it cut through,
and often silence their noisy counterparts.