A 5 star experience is the expectation.
That just means the product you made performed as it should.
How many times have you given an Uber driver 5 stars for simply picking you on time and dropping you off at your destination?
The transition from a good experience to an exceptional one starts when you begin to consider what a 6,7, and 8 star offering looks like.
That should be the bar, or rather the platform.
Ultimately this takes patience.
It takes empathy.
It takes a willingness to dig a little deeper, go a little further.
Something not every brand is willing to do.