For most brands, a new store is simply another touch-point.
But for those that live in the area, it’s much more.
The most impactful retail locations put the life that surrounds the building before it’s infrastructure,
positions the brand as an extender of the local culture already fostered,
and goes beyond procurement to provide a hub that gives more to the community than it takes.
“First life, then spaces, then buildings…” – Jan Gehl (Danish Architect)