Many companies do digital, few are actually digital-first organisations; despite the claims.
To be digitally-led is to see technology as a key driver in achieving your strategic aspirations. Developing products that leverage it’s capabilities to deliver incremental impact for customers, long-term.
It is to constantly operate in beta mode – fostering a culture of learning that permeates throughout the business.
And to ensure cross-functional connections are seamless, with each part of the business maintaining an appreciation for the opportunities offered by technology.
Ultimately, operating as a digital organisation shouldn't be an initiative solely governed by the CTO or CDO. It’s an ambition that should be shared throughout the whole company, and shape every decision that you make.